STORY

"She began to embrace an idea that was not commonly believed at the time; That clean, fresh, healthy ingredients can provide an indulgent experience."

THE BEGINNING...

It all began on the island on Maui, where Susan O’Brien first discovered raw foods after an introduction to local raw foods chef. Susan was instantly blown away with how this truly innovative approach to preparing food could provide such a delicious and satiating experience, while featuring only plant-based ingredients that provide so many great benefits for the body.

She was particularly fascinated with how dietary fats (like raw nuts and organic virgin coconut oil) were used for their nutritious, heart-healthy and energizing qualities, but also to add subtle sweetness and a luxurious mouthfeel to snacks and desserts. The notion of “have your cake and eat it, too” was solidifying within her, and she began to embrace an idea that was not commonly believed at the time; That clean, fresh, healthy ingredients can provide an indulgent experience. She knew she was on to something huge.


HAIL MERRY

Once back home, Susan started experimenting with this new-found obsession, crafting insanely decadent treats for friends and family. After practicing and ultimately perfecting her most favorite recipes, she took an enormous leap of faith; Launching her brand of raw, plant-based, indulgent snacks in 2008 from her home in Dallas, TX. She named it Hail Merry.

The name “Hail Merry” most certainly represents Susan’s bold and brave decision to start a plant-based food brand before its mainstream acceptance. However, it also represents the duality that exists within her, and within everyone. A juxtaposition of rebel and reverence; enjoying the decadent side of life to the fullest, while holding deep respect for the planet and for your body. Ultimately, Hail Merry is the striking contradiction of Mind-Blowing Indulgence from Clean and Fresh Plant-Based Ingredients.


MIND-BLOWING INDULGENCE FROM CLEAN & FRESH PLANT-BASED INGREDIENTS