While traveling on the island of Maui, Hail Merry Founder, Susan O’Brien, stumbled upon the raw foods movement. She was immediately fascinated with how superfoods, living foods, and raw plant-based dietary fats can improve overall health and wellbeing. She immediately immersed herself into raw foods lifestyle, which challenged her entire approach to cooking and eating. Susan was particularly fascinated by the heart-healthy benefits of raw nuts, as well as the energizing qualities of organic virgin coconut oil. But what she loved most about these fats was how luxurious they can make foods taste. The notion of “have your cake and eat it, too” was forming within her. She began experimenting with desserts, crafting insanely delicious treats that provide indulgent satisfaction for mind, body and soul. Susan perfected her favorite recipes, and launched Hail Merry in 2008, and has been revolutionizing the clean, indulgent snacking experience ever since.