"She began to embrace an idea that was not commonly believed at the time: Clean, fresh, healthy ingredients can provide an indulgent experience."
It all began on the island of Maui, where Susan O’Brien was introduced to a local raw foods chef. She was blown away by how this innovative approach to food preparation using only plant-based ingredients could greatly benefit the body.
She was particularly fascinated with how dietary fats (like raw nuts and organic virgin coconut oil) were used for their nutritious, heart-healthy and energizing qualities, but also to add subtle sweetness and a luxurious mouthfeel to snacks and desserts.
The notion of “have your cake and eat it, too” was solidifying within her, and she began to embrace an idea that was not commonly believed at the time; That clean, fresh, healthy ingredients can provide an indulgent experience. She knew she was on to something huge.
Hail Merry is Born
Once back home, Susan started experimenting with this new-found obsession, crafting insanely decadent treats for friends and family.
After perfecting her most favorite recipes, she took an enormous leap of faith. In 2008 she launched a brand of raw, plant-based snacks in from her home in Dallas, Texas.
She named it Hail Merry to inspire and reflect on the need for more female empowerment within our culture. We are inspired daily by the next generation of young women and look for ways to support and encourage their ability to become the highest possible version of themselves.
The name Hail Merry is also meant to honor and show reverence for Mother Nature. We believe in consuming foods as close to their natural state as possible without over-processing or adding preservatives, fillers, and synthetic dyes.
Sweet Snacking, Elevated
Hail Merry exists to elevate the snacking experience through fresh energizing snacks made from clean plant-based ingredients.
Our purpose is to provide better-for-you plant-based snacks that celebrate the benefits of energizing coconut oil and raw fats from nuts, while delivering an unparalleled luxurious taste experience.