Navigating Dry January: The Unexpected Sugar Cravings

Hail Merry - January 9 2025

As many embark on Dry January, the noble quest to detox from the holiday festivities, one might not expect the subsequent sugar cravings to stare us down. It turns out that cutting out alcohol can lead to an increase in cravings for sweets. A study published in the journal *Neuroscience & Biobehavioral Reviews* highlights that alcohol consumption affects the brain's reward system, and when we stop drinking, our bodies often seek another form of gratification—enter sugar cravings. It’s as if your brain is frantically searching for the next best thing to fill the void left by that beloved cocktail.

Dry January doesn’t have to be filled with dread and anguish, consider Hail Merry’s Chocolate Peanut Butter Cups as a smart transcendent ritual to reward yourself for meeting your New Year’s wellness goals. Made with uber clean vegan & gluten-free ingredients, and only 4g of sugar per Cup! So, as you tackle Dry January and navigate those sweet cravings, remember that it’s possible to indulge in a way that keeps your goals intact while still satisfying that moment of “I’m loving me more” time. Happy New Years Ninja’s! xoxo, Susan O’Brien

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